Disuko 
Cued from 1980s Tokyo Disco and known as the former Madame Brussels, Disuko welcomes Melbourne 3 levels up to
Disuko became MAMAS Dining Group’s seventh venue. Looking to disrupt the market, Dis
Project Contribution
Brand Strategy & Launch
Marketing Manager
Campaign & Video producer
PR Liason (in collaboration with Reymond agency).
Brand Launch Results
IG Views: 1 million in first month
Total in-venue bookings: 10,567 first month
Current IG following: 15.5k
Meta Ad campaign ($160 ad spend): 740 clicks, $0.37 CPC, 20k views
PR reach: 112 pieces plus The Age Good Food Exclusive
Campaign Highlight: NYE
Fresh out of the blocks, Disuko was quickly approaching NYE, we decided to jump on the hype and launch “Disuko Countdown NYE”
Campaign roll-out: social media, email marketing drip campaign, in-venue posters, influencer promotion.
With an original target of 110 tickets, we soon realised we could fit 200 pax. Following this realisation we reset the target and sold-out.
ROI: 498% (more detail available upon request).
Additional work examples available upon request
Photography by
Lilly Green
Publication by The Age Australia
