Disuko
Cued from 1980s Tokyo, DISUKO is Melbourne’s answer to Japan’s effervescent dining and vinyl culture. Once the iconic Madame Brussels, the space is reimagined as a contemporary hospitality destination that brings together food, music, and atmosphere in a single, disco-drenched experience. Developed with MAMAS Dining Group, the brand draws on Japan’s “bubble era”, a decade defined by economic rise and consumer frenzy. Moving between shared izakaya-style dining, rooftop drinks and snack bar, and an exclusive omakase setting, not much is left unsaid about Tokyo’s adored dining scene and its appetite for excess.
Project Contribution
Brand Strategy & Launch
Marketing Manager
Campaign & Video producer
PR Liason (in collaboration with Reymond agency).
Brand Launch Results
IG Views: 1 million in first month
Total in-venue bookings: 10,567 first month
Current IG following: 15.5k
Meta Ad campaign ($160 ad spend): 740 clicks, $0.37 CPC, 20k views
PR reach: 112 pieces plus The Age Good Food Exclusive
Campaign Highlight: New Years Eve
Fresh out of the blocks, Disuko was quickly approaching NYE, we decided to jump on the hype and launch “Disuko Countdown NYE”
Campaign roll-out: social media, email marketing drip campaign, in-venue posters, influencer promotion.
With an original target of 110 tickets, we soon realised we could fit 200 pax. Following this realisation we reset the target and sold-out.
ROI: 498% (more detail available upon request).
Additional work examples available upon request
Photography by
Lilly Green
Publication by The Age Australia