Matter
CONSULTING
Matter, previously known as SY Structures, were eager to break the mould in a perceptively dry industry. Since initial consultation, the humble engineering firm have boldly embraced creative direction into brand, digital and social experiences.
2020, construction was boxed in traditional branding. Matter took a brave step and nationally expanded because of it - today they’re working on Australia’s most forward thinking projects.
Project Contributions
Brand Name
Communications Strategy
Content Writing
Social Media
Architectural renders by Kennon Architects, Australia
Brand Name
Building physical matter into buildings that matter.
Strategy revealed a boundary pushing attitude towards brand. I responded with a strong, unconventional name that carries purposeful meaning.
Content Highlight
‘Matter Unpacks’, is an opportunity for project leads to communicate innovation. Aurora became Australia’s first solar panel facade, highlighting Matter’s commitment to greener buildings.
Communication Strategy
A framework for communicating - to target audiences across key touch points.
Phrases align to brand strategy and can be used independently or strung together, helping internal teams communicate consistently.
