HIRE HER 
CAMPAIGN

The Sisterworks #HIREHER campaign aimed to encourage employers to consider pathways for culturally and linguistically diverse (CALD) females to fully participate in the Australian workforce. Yarra Trams funded the campaign and granted a 12-week cycle throughout Melbourne city.

Project Contribution

Communications Strategy
Campaign Strategy

Impact Results

The tram garnered significant attention for SisterWorks in the broader community in its travels across the network.

5,500 social media comments
34,000 landing page visits
Multiple new partnerships
Melbourne Design Awards, 2nd place


Impact results released by SisterWorks

Photography James Morgan
Artwork comissioned by Camilla de Paz 


Media Reach

Reputable Australian publications engaged
and distributed the story organically.

Marketing Mag
The Australia Today
Principle Design

Kori Ice cream

Matter Consulting

PDL Insurance