Everyone agrees you need a brand?
Does everyone know what it does?

In competitive markets where two or more products have the same functions and benefits, it’s the brand that’s driving consumer choice. How? By creating stories, values and associations that a consumer can see themselves in.

But a healthy brand does more than find customers: it finds the right ones. It drives pricing power, how much you pay to acquire a customer (CAC), how long that customer sticks around (AOV).

The question is, how do you build a brand that goes viral?

You build a brand that instantly connects.
See an example.