writing works

A selection of copywriting from all corners of my career. Single word brand names to long-form technical articles, my pen extends as far as it needs to. Taking creative latitude, I centre brand clarity, applying flair or SEO optimisation when necessary.

Examples of specialist communications frameworks are available upon request.

Words for Artichoke Magazine →

Website Copy

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Case Studies

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Industry News

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SEO

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Brand Naming

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Website Copy ✳︎ Case Studies ✳︎ Industry News ✳︎ SEO ✳︎ Brand Naming ✳︎

Insight Article

150 new updates
on the 'Horizon'
for merchants and developers

Insight Article

BVIA ON BANK: Welcoming more women into the built environment

Website Copy

Pharmaceutical Defence Ltd Website copy

Case Study

OBEY Apparel: Three brands go bolder on single code

Popular

Industry News

Web Accessibility demands new standards by June 28 2025

Website Copy

Print Logistics Website copy and framework

Case Study

Nike X Corteiz: From courtrooms to collabs

Company Announcement

Tracking Embodied
Carbon—a journey
to Net Zero

Case Study

PAL Sporting
Goods: Un-hyped
on purpose

2025

Amsterdam

Testimonial from Ask Phill →

“What stood out most to me was her deep commitment to understanding her audience. Bella doesn’t approach content at a surface level, she listens carefully and seeks to uncover underlying perspectives."

Laura Apostol, Ask Phill Head of Marketing