Kori
Ice Cream
Winner of The Eat, Drink, Design Awards, Kori was named Australia’s best brand identity for 2023. The ice cream fuses Japanese flavours with traditional gelato technique and wears kawai-pop branding to emphasise the whacky and wild flavours beneath.
Read the full brand summary.
Project Contribution
Brand Strategy
Copywriter
Social Media
Marketing Campaigns
What critics had to say
What is particularly refreshing about Kori is that it eschews expected ice cream aesthetics. It is street rather than sweet; bold rather than cute.
- ArchitectureAu
A logo with less rules and more possibilities.
To keep ice cream rolling out in winter months, we launched Collab Carnival - a 16 week campaign that cross-promoted with eight popular Melbourne food brands.
Six months later, they opened a new store.
Additional work examples available upon request
Photography by
Shannon Mcgrath & Saville Coble
Publication Broadsheet Australia
